12月渐至尾声，圣诞节来临，2022年即将到来；对于外贸人来说，这是我们最后一次冲业绩的时候了，那么圣诞节在老外的心目中有着十分重要的意义，相当于中国的春节；那么我们应该准备些什么？应该备哪些库存冲刺最后的2个月呢？圣诞节应该发哪些给客户，送些什么礼物呢？
要知道圣诞节是一个让客户下单的大好机会，可以联系老客户和迟迟不下单的客户去下单，刺激一下不回复的客户回复，以此来拉近我们与客户的关系，给客户送送祝福，送送礼物，掌握一下客户后一年的采购机会呀，把握好机会，来年赚大钱哦。
01. 从正确的认识圣诞节开始
圣诞节（Christmas）又称耶诞节，即每年的12月25日，是纪念耶稣诞生的日子，在西方社会里，是一个传统的宗教节日，随着社会的变迁，圣诞节已经遍布全球。大部分的天主教教堂在12月24日平安夜，就是25日凌晨举行子夜弥撒，其他基督教会则举行报佳音，之后在12月25日庆祝圣诞节。
但是也要清晰的知道，并不是所有国家都过这个节日的，信仰伊斯兰教的阿拉伯国家比如：沙特，阿联酋，叙利亚，约旦，伊拉克，也门，摩洛哥，阿尔及利亚，阿曼，苏丹，索马里，突尼斯，卡塔尔，吉布提，黎巴嫩，巴林，毛里塔尼亚，巴基斯坦，利比亚......等等国家是不过圣诞节的，所以在跟客户发送祝福时注意一下国家。
02.不同国家的圣诞节风俗
有个网站可以了解到各个国家的习俗特点，分享给大家。
网址：
03.当天给客户送小礼物
圣诞节对于一些国家有着很重要的意思，在这个时机送客户礼物是很容易给对方留下好的印象了。不过我在平常中给客户都会送一些当季热卖的产品作为小礼物送给他，或者写写卡片，多多了解客户，送给他们肯定会很喜欢的哦。另外就算不是圣诞节都应该在维护客户关系中，送些小礼物都是在所难免的，不要把中华名族的礼仪以及观念强加在外国客户身上切记：己所不欲，勿施于人；多多了解国外的送礼习惯。
04.做好库存备货
就圣诞节来说，据调查称有40%的购物者会在11月之前开始采购礼物，这个时候就要确保库存充足；20%的人直到圣诞节前夕才会购物，这是清理库存和不太受欢迎的物品的最好机会；而圣诞后的销售期也不容忽视，可留有一些库存开启“圣诞节后”销售。
05.圣诞节的祝福语和贺卡
除了满怀心意的小礼物之外，发邮件祝福和问候都是必要的哦，
例如：
(1,给固有的客户
Dear wendy ,
I'm glad to write to you.
The holiday season offers us a special opportunity to extend our personal thanks to our friends， and our very best wishes for the future. And so it is that we now gather together and wish to you a very Merry Christmas and a Happy New Year. We consider you a good friend and extend our wishes for good health and good cheer. It is people like you who make being in business such a pleasure all year long. Our business is a source of pride to us， and with customers like you， we find going to work each day a rewarding experience. We tip our glasses to you. Thanks again for a wonderful year.
May the bright and festive glow of Christmas candle warm the days all the year through. Hoping you will have a wonderful time enjoying Christmas Day and wishing you a New Year that is happy in every way.
Yours sincerely
（2.给成交的客户
My dearest，
Here is wishing your Merry Christmas and New Year bright with joy and success.
Thank you very much for your long-term cooperation with us and your trust in us in the past last year.We hope our business will snowball in the coming years.Hope your New Year be filled with special moment, warmth, joy and happiness. Your family is here for you.once you have any inquiry about products in the future,Please do not hesitate to contact me,
Many thanks for you .
(3.给未成交的客户，
Hello dear ,
Merry Christmas and happy New Year.
The Christmas and New Year holiday is coming near once again. We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year
We have got your order of XXXXX.But it seems that the order is still unpaid. If theres anything I can help with the price, size, etc., please feel free to contact me. After the payment is confirmed, I will process the order and ship it out as soon as possible.
Thanks.
Best Regards
最后祝大家新年快乐，最后一个月爆单爆单，加油加油， 来年有更好的业绩。
