之前有很多女生希望从事外贸工作,但是却听到一些人评价女生做外贸的发展前景不容乐观,是否真的这样呢?实际上并非如此,女生做外贸和男生做外贸基本都是没有本质区别的,在外贸业务展开过程中能否有出色的发挥,首先是看基础语言功底是否过关,例如在和国际用户往来过程中英语是常规用语,如果雅思考分高的话,那么在外贸行业中必然能够有较好的发展前景,其次是一些学习小语种的女生能够在外贸领域中拥有更为出色的发挥,毕竟目前中国和一些小语种国家的外贸业务展开也在不断的发展中。
除了要过语言观之外,在外贸领域中女生想要有较为出色的行业规划,也需要考虑好如何才能够在业务营销过程中不出现明显的短板,要侧重考虑好如何在销售过程中能够有针对性的做好销售方式的选择,例如想要在以邮件营销时或者是论坛营销时获得更为出色的成绩,这就需要考虑好如何在外贸业务展开中能够拥有较为出色的引导效果,要熟悉如何和海外用户沟通。
例如:
Hello, Mr. Johnson
At present, the kitchen products produced by our company have a great influence in the industry. At present, they occupy 13%, 7% and 12% of the market share in Germany, France and Italy. They are well appraised by most users. At present, the products sold by our company are actively exploring the American market. If you are interested in the products produced by our company We hope that your company can contact us as soon as possible, and we will formulate a better product marketing strategy for your company, and we will also provide some distribution services for your company when selling products, so that the other party can occupy a dominant position in the local market when selling products, and hope that the other party can reply to our email as soon as possible.
约翰逊先生你好:
我公司所生产的这批厨艺产品,目前在业界内的影响还是较大的,目前阶段在德国,法国以及意大利平均占据市场比重的13%,7%和12%,受到了多数用户的良好评价,目前我公司所销售的产品类别较多,正在积极开拓美国市场,如贵公司对我公司所生产的这批产品感兴趣,那么希望贵公司能够及早和我方联系,我方会为贵公司制定产品营销策略,并且在产品销售时,我公司还会为贵公司提供一定的铺货服务,以此让贵方产品销售时能够在当地市场上占据主导性优势,希望贵方能够尽快回复我方邮件。
这样的撰写方式明显不妥,为何说这样的沟通方式明显不妥呢?很显然,如果在国内使用这样的沟通方式是没有本质区别的,但是在海外和欧美用户沟通时,要关注到欧美用户的严谨态度,在业务往来中更是如此,所以这样的措辞方式很难让对方接受,因此这样的撰写效果更良好一些。
Hello, Mr. Johnson
A batch of kitchen products are the main products sold by our company, which have great influence in the industry at present. At present, in Germany, France and Italy, they account for 13%, 7% and 12% of the market share on average. They are well appraised by most users. At present, the products sold by our company are actively exploring the U.S. market, such as your company's sense of this batch of products produced by our company If you are interested, we hope that your company can contact us as soon as possible, and we will formulate a better product marketing strategy for your company, and we will also provide some distribution services for your company when selling products, so that the other party's product sales can occupy a dominant advantage in the local market, if we can cooperate with you, we will have more Broad market development space.
实际产品销售中和外贸企业用户沟通时所需要关注的问题,然不仅仅是这一点,还有其他一些层面的问题都需要做好了解。女生做外贸的发展前景是否良好和是男生、女生并没有实际的关联性,主要是看用户沟通时能否做到位,如果从业者能够和用户沟通时关注好对方的习惯,在信函往来中了解好技巧,邮件营销或时、论坛营销时,根据客户国家不同客户的文化背景不同,选择合适的内容撰写方式,这样后期阶段才能够在行业中发展起来,外贸业务能否顺利展开,除了和用户所销售的产品品质有关之外,更为重要的一点就在于营销环节做的是否到位,毕竟无论外贸用户的产品品质多么过硬,如果在产品销售过程之中无法找到渠道,这种状态下也就无法在投资中获得回报了。
由此可见渠道最为关键,如何才能够有效打开销售渠道呢?想要打开销售渠道就必须有客户,而客户的来源就在于如何才能够有效做好营销,沟通用户过程中对于细节问题掌控到位,后期阶段外贸企业产品销售才能够拥有较为出色的发挥,如果没有侧重关注好这一类型的问题,后期阶段想要在行业中发展起来难度就较大,当然,除了关注到语言相关问题之外,对于各种不同的营销方式也需要做好了解。