1.Facebook 的企业页只是一个网页，而不能直接进行销售，主要作用是宣传品牌和吸引客户访问企业的网站；
The official website of Facebook is only a page which is not for direct selling. It is mainly for promoting brands and attracting customers.
2.商铺的产品更加方便容易让您的粉丝在他们的粉丝中分享；
The products in the store enables you to share products with their fans.
3.商铺可以为fans 随时设定打折促销活动；
The stores can set promotion activities anytime for fans.
4.商铺中设定了查看产品特别暗示；通过相关的暗示按钮可以更好的规范真实的兴趣买家，实行先点击相关的暗示喜欢（likes）按钮再进行查看步骤。从另外一个角度提升商铺的在Facebook搜索结果的排名，因为Facebook搜索排名机制里，以喜欢的数量为一个重要的排名标准；
The stores have special hint button for the products checking by which we can standard the custoemrs who are really interested in the goods to follow the steps of clicking the button firstly and then checking the pages. Increase the store ranking result in Facebook in another way because the number of likes is an important standard for it.
5.专业的商铺展示直接传递产品信息给买家，并需要不停的优化页面，添加fans 来提升商铺的排名。让更多的潜在买家搜索到商铺。这一点企业专页是不具备的。
A professional shop show directly the product information to the buyers and they should frequently update the pages to increase rank by adding fans. Enable more potential buyers find the shop. And the company official website can't do this.
