随着全球化的发展，圣诞节的影响开始蔓延全球，并且产生了宗教以外的其他节日内涵。比如在我们国家，圣诞节也开始被很多人接纳，而且很多地方都会有很多的活动，促销等等。
而随着黑五和网一的结束，圣诞节促销成为了众多外贸企业在年末爆单的必争之地。
我们外贸人必须要抓住这个机会跟客户拉进距离，为逼单打下基础，为了方便大家查询哪些国家过圣诞节以及一些放假时间、风俗习惯，给大家分享一个小工具：
除了推广宣传，主动出击的节日催单也是必不可少的。圣诞节前的一段时间是催单的好时机，这不仅关系着年底你是否能够收割一波订单，也关系着客户2025年的采购计划能不能让你占得先机。
圣诞节日营销四大推广节点
1
节前14天：
实时监测下网站购买和浏览数据，优化站内链接，分析预算分配等，找最重要的是进行选品，确定热卖产品并为其制定广告，从而带动销售量和网站浏览量。
2
节前7~14天
在SNS上发布广告，至少保证每天1条主要介绍产品或者是店铺，但数以不能太过频繁，避免封号。广告标题要突出折扣，促销力度，如果有条件可以设计单独的促销页面或促销产品页面。
3
节前7天前
在各个推广平台如Facebook、INS、Twitter等，贴上各个活动链接，消除客户购物疑虑，为客户创造购物场景。
4
在节日即将结束的两天
也要加大宣传力度，因为一些赶上节日促销尾巴的用户往往看到活动折扣没有节前力度大，可能会产生犹豫心理，我们也不能忘记服务这一类客户，在即将结束的两天里再吸引一波客源。
圣诞节前两周外贸催单方法
1
紧急制作产品或物料的库存紧张
节日期间需求通常会大幅上升，向客户强调库存紧张是一个促使及时下单的有效方法。您可以分析过去的销售数据，展示产品的高需求性，告知客户若不及时下单，可能会面临断货风险。
示例：“Due to the holiday season,the demand for our products has significantly increased.We recommend placing your order soon to ensure availability and avoid any potential stockouts.”
2
强调物流时间紧迫
不用多说，年底肯定是物流非常紧张的。而且越靠近年底，物流费一般越贵，建议客户要早下单，这样可以节省成本，货物才能按时到客户手上，不影响他们的生意。
示例：“With the anticipated holiday shipping rush,there may be potential delays.Securing your order now will help us guarantee timely delivery.”
3
节日折扣或赠品激励
其实过节大家其实都是愿意消费的，如果刚好有优惠活动，还是会有很多人参加的。提供有限时间的节日折扣或赠品，能够有效地刺激客户的购买欲望。可以设计一些针对性的促销活动，让客户感受到“现在不买就会错失机会”的紧迫感。
示例：“To celebrate the holiday season,we are offering an exclusive 10%discount on orders placed by[date].In addition,enjoy a free holiday gift with your purchase!”
4
公司清仓/清库存活动，逾期不候
通过有限库存和时间来营造紧迫感，让客户意识到这次机会的短暂性，鼓励其迅速决策。
示例：“We are having an end-of-year clearance sale with limited stock available.Don't miss out on these deals—once they're gone,they won't be available again!”
当然圣诞节其实国外的客户都在高高兴兴的休假，当天其实不宜去逼单，收款之类的操作。最好就是提前一些，圣诞节期间其实就是送祝福，客户收到了祝福，你们的关系拉进了。其实客户也知道，你送祝福，送礼物给人家，肯定是希望搞好关系，长期合作，人际关系国内国内其实都差不多，这个也是逼单的一种方法。
不同客群的圣诞节催单英文话术示例
1
初次合作客户(New Clients)
Subject:Celebrate Christmas with Exclusive Offers Just for You!
Dear[Client's Name],
As the festive season is upon us,we wish you a Merry Christmas!To celebrate,we are excited to offer you an exclusive discount on your first purchase.This limited-time offer is our way of saying thank you for considering us as your business partner.
Grab this opportunity to start a prosperous journey with us.Reach out to your dedicated account manager or simply reply to this email to learn more about our special holiday offers.
Looking forward to your response.
Warm holiday wishes,
[Your Name]
[Your Position]
[Your Company]
2
老客户(Existing Clients)
Subject:Special Christmas Offers for Our Valued Partner!
Dear[Client's Name],
Merry Christmas to you and your team!During this joyous season,we are reminded of the amazing journey we have undertaken together.As a token of our appreciation,we have tailored some special offers exclusively for you.
Don't miss out on these opportunities,valid only until the end of the year.Let's continue to build on our successful partnership.
Feel free to contact us for details on how you can make the most of this yuletide offer.
With gratitude and warm wishes,
[Your Name]
[Your Position]
[Your Company]
3
大客户(Key Accounts)
Subject:Exclusive Holiday Benefits for Our Premier Partners!
Dear[Client's Name],
Seasons Greetings!As one of our premier partners,we are thrilled to present an exclusive suite of holiday benefits crafted just for your business.This festive season,leverage our unique offers to get the best value and service.
We believe in nurturing long-term relationships,and our dedicated support team is here to ensure your business needs are met in the most rewarding way.
Let's make this Christmas and New Year prosperous together.Contact us to explore these bespoke benefits.
Warm regards,
[Your Name]
[Your Position]
[Your Company]
4
潜在客户(Potential Clients)
Subject:Unwrap Our Christmas Special Deals Just for You!
Hi [Client's Name],
Wishing you a joyful Christmas season! As we introduce ourselves, we have prepared some irresistible offers exclusively for businesses like yours. Our top-tier products and services are now available at special holiday rates.
Don't let this opportunity pass by; take the first step to experience how we can help your business grow.
We’re here to assist you in any way you need. Reach out to discuss how you can take advantage of these holiday savings.
Happy holidays,
[Your Name]
[Your Position]
[Your Company]
总之，在圣诞节前两周，外贸人可以通过多种方法、渠道和话术进行催单，并密切跟进催单时机，以提高订单成交率。
时间不等人，赶快行动起来吧！
—End—
