在美国人心中，感恩节像中国的春节一样隆重，成千上万的美国人不管有多忙，都会在这一天与家人团聚。如果有美国客户，可好好利用这个节日，提前送上祝福邮件的同时促成订单。
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01
关于 感恩节
感恩节是一个由美国人独创的节日，只有美国人过。1941年，美国国会正式将每年11月第四个星期四定为“感恩节”，今年的感恩节是2024年11月28日。
感恩节的第二天叫做“黑色星期五”（Black Friday），这一天是美国消费者大采购的开始，因此感恩节假期一般会从星期四持续到星期天。
感恩节在美国是仅次于圣诞节的第二大节日，主要的庆祝方式是阖家团圆吃大餐、看球赛、参加狂欢游行。对于晚餐，火鸡是感恩节的传统主菜，通常是把火鸡肚子里塞上各种调料和拌好的食品，然后整只烤出，鸡皮烤成深棕色，由男主人用刀切成薄片分给大家。然后由各人自己浇上卤汁，洒上盐，味道十分鲜美。此外，感恩节的传统食品还有甜山芋、南瓜饼、果酱、自己烘烤的面包及各种蔬菜和水果等。
需要注意的是，欧洲诸国、澳大利亚等国家也都是不过感恩节的。加拿大有感恩节，但跟美国不是同一天，加拿大是在每年的10月第二个星期一。日本的感恩节在每年的11月23日，正式的名字叫做“勤劳感谢日”（勤労感謝の日），也是法定假日。
02
感恩节 祝福邮件
不同阶段的美国客户，最好送上不同祝福邮件，提高跟进效果。以下针对不同客户类型提供不同跟进技巧和邮件模板，大家可以修改一下，加些个性化元素。
现有客户
不要再滥发贺卡了，因为没有什么比送礼物更直接的了。当然，对于老客户也不能一味送礼，最好根据客户的喜好送一份贴心小礼物，比如家里有小孩的，可以送一些小孩子喜欢的玩具；如果是新合作客户，不了解客户喜好，也没关系，可以送一些带有中国特色的饰品。最后，不要忘记附赠贺卡哦。
Dear Miss xxx
May you have a wonderful Thanksgiving surrounded by family and friends. Thank you for your visit this year. Let's have a pleasant and win-win cooperation. On this important festival, give some small items with Chinese characteristics. I wish you like it. We look forward to embarking on a new journey with you hand in hand~
Happy holidays!
此外，也可以拍一些有意思的祝福视频，毕竟视频比文字更直观，也更能打动人，并且很多国外客户对YouTube、TikTok等短视频爱不释手。所以也可以借此机会来上一段，动员公司同事或者自己拍一段客户的专属祝福视频，心意满满，绝对会留下深刻印象。
意向客户
可以写一封邮件，千万不要套用模板，因为客户可能会收到十几封甚至几十封邮件，如果想客户对你印象深刻，最好有针对性，比如可以回忆与客户之间的深刻的事情，或者客户曾经对你的帮助，以此致以谢意，最好加一张感恩节贺卡。
感恩合作——
Dear Mr. xxx
Thank you for choosing us among thousands of suppliers! On the occasion of Thanksgiving, let's thank you for your precious support in the past year. For our future cooperation, we will make every effort to provide the best quality products and the most sincere service.
Warm wishes
Dear Miss xxx
Before everyone goes their separate ways this Thanksgiving, I wanted to send a quick message to let you know how much I appreciate having you as a client. Working with people like you is what makes my job great, and that’s something for which I’m truly thankful. I wish you all the best this holiday season and in the coming year.
借此展示价格优惠的新品——
Dear Miss. xxx
Thanksgiving is a traditional virtue of the Chinese nation! We believe that as long as the heart is always grateful, everything will be as the heart wishes. In this beautiful day, please allow me to share another joy. In order to thank our old customers, our company is now launching a number of new products with more affordable prices. You can consider booking some in advance. The opportunity is rare, the discount is no longer, and a small gift is attached.
I wish you and your family a happy Thanksgiving!
Respect fully
潜在客户
Dear Sir
How is everything going? Thanks giving day again upon a year. I am writing to you to give my best wishes to you. Thanks for your support in this year. Hope you enjoy your holiday and have good times with your family and friends. Hope further cooperation between us in the furture.
Thanks and regards
突出优惠时效性——
强调感恩节前的特别优惠活动即将结束，错过这个时间节点将无法享受当前的优惠价格、折扣或者赠品等。
例如：“Dear customer, our special offers for Thanksgiving are only valid until [date]. Act now to take advantage of these great deals.”、“Limited stock available for these pre-Thanksgiving offers. Don't miss out!”
解决客户疑虑——
如果客户之前对产品质量、运输时间等有疑虑，在催单时针对性地提供解决方案和保证。比如：“Regarding your concern about product quality, we have strict quality control procedures in place. And for shipping time, we have partnered with reliable logistics companies to ensure timely delivery.”
可以提供客户评价、案例分析等证据来增强客户的信心。例如：“Here are some testimonials from our satisfied customers who have purchased the same product. You can be assured of the quality and service.”
创造紧迫感——
提及产品的热销程度，让客户感到如果不尽快下单可能会错过。例如：“This product is in high demand and selling fast. Place your order now to ensure you get it before Thanksgiving.”
个性化沟通——
根据客户的具体情况和需求进行个性化的催单。了解客户的业务、项目进度等，将催单内容与客户的实际情况相结合。例如：“I know your project is coming up soon. Our product can help you meet your deadlines. Consider placing an order before Thanksgiving for a seamless experience.”
