关于外贸发信的书写（正解篇）

ce you are interested in high-quality, environmentally friendly products, we thought you might be interested in our new line of organic cotton clothing.-

Paragraph Two: Developing Interest

The second paragraph develops the interest that was created in the first paragraph. This is usually done by discussing a common problem or need that the reader may have and then explaining how your product or service can help solve that problem or fill that need. This paragraph should be fairly brief and to the point.-

Many small business owners find that they are spending too much time on administrative tasks and not enough on growing their business. Our software can help you streamline your operations and free up time for more important activities.-

Our new line of organic cotton clothing is not only better for the environment, but also more comfortable and longer-lasting than traditional cotton clothing.-

Paragraph Three: Creating Desire

The third paragraph should create desire in the reader by emphasizing the benefits of your product or service. This paragraph should give the reader a clear picture of how they will benefit from purchasing your product or service.-

Our software has been proven to increase productivity by up to 35%, and many of our customers have seen a return on investment in as little as three months.-

Our organic cotton clothing is softer and more breathable than traditional cotton clothing, and our use of sustainable farming practices ensures that you can feel good about your purchase.-

Paragraph Four: Encouraging Action

The final paragraph encourages the reader to take action. This can be done by offering a special promotion or discount for a limited time, providing a call to action, or simply providing your contact information and encouraging the reader to get in touch with you.-

For a limited time, we are offering a 20% discount on all software purchases. Don't miss this opportunity to streamline your operations and increase productivity!-

To learn more about our organic cotton clothing line or to place an order, please visit our website or contact us directly.-

-二、外贸发信的书写禁忌-

Below are some common mistakes to avoid when writing sales letters. Don't let these mistakes reflect poorly on your company or your product.-

1. Using slang or casual language. Remember, you are representing your company and should maintain a professional tone.-

2. Using overly formal or stilted language. You want to come across as approachable and friendly, not stiff and formal.-

3. Ignoring cultural differences. Make sure you are aware of the cultural norms and business practices of the country you are writing to, and adjust your language and tone accordingly.-

4. Failing to proofread. Typos and grammatical errors reflect poorly on your attention to detail and can cast doubt on the quality of your product.-

5. Making false claims or promises. Don't make promises that you can't keep, or make exaggerated claims about your product. This will only lead to disappointment and distrust.-

6. Being too pushy or aggressive. Your sales letter should be persuasive, but not pushy or aggressive. You want to entice the reader to take action, not force them into it.-

7. Failing to include a call to action. Make sure you clearly state what you want the reader to do next, whether it's to visit your website, place an order, or contact you for more information.-

-三、结语-

In conclusion, writing effective sales letters is a critical skill for anyone in the world of international trade. By following the guidelines outlined above and avoiding the common mistakes, you can create a sales letter that will grab the reader's attention, emphasize the benefits of your product or service, and encourage them to take action. Remember, your sales letter is a reflection of your company and your product, so make it count!