外贸企业不仅要关注到产品品质问题,更需要关注到找客户渠道问题,客户渠道多样化,才能够确保企业产品能够大量出售获得收益,如果客户渠道相对较少,这种状态之下即使企业的产能拥有极为出色的表现,也很难给企业带来高收益。
如何拓展找客户渠道呢?想要拓展找客户渠道,就一定要关注到在不同的层面进行客户挖掘,例如有些企业在客户挖掘过程之中关注到了行业论坛的作用,这一点还是非常出众的,行业论坛之中能够找到对口上下链条关系企业的概率非常高,找到行业产品代理商的概率也是极高的,因此在这一渠道拓展客户效果显著,那么,行业论坛中如何发掘客户呢?
可以通过发论坛帖的方式来获取客户,有一些行业论坛只能够谈到技术,并不允许用户在论坛之中谈及产品销售问题,在这种状态之下所发的帖子就一定要有技巧的,例如:
Paying attention to the help brought by technological development
I have seen a user's post about technology research and development before, and my company has invested a lot of measures in this regard. It is found that paying attention to the application of new technology in the production process of products can effectively reduce the cost of products, and enterprises can get more profits in later sales. This is the case here. One type of skills will be published. I hope you can speak freely.
Most enterprises used recycled materials before the box making. Although the cost of recycled materials is low, in the manufacturing process, due to the brittleness of the products, the probability of secondary production is still high, and because of the short life of this type of products in the user's use process. Therefore, it will lead to users'negative mentality. Later marketing problems have great restrictions on enterprises. Our company has paid attention to the fact that the production of receipt boxes mainly consisting of new nano-materials and raw materials can not only reduce the amount of raw plastics used, but also make the products durable, tough and make them more durable. With excellent results, the shell is mainly made of a BS raw materials, adding new nanotechnology to enhance its willfulness, and the product has a high permeability, which is more advantageous than traditional products. The patent for this product was developed by China Huamao in April 2019 and has been obtained in many countries. When it comes to patents, commercial enterprises can try to apply this type of technology if they want to develop in the industry.
关注技术发展给企业带来的帮助大
之前曾看到有一位用户所发的帖子谈到了技术研发问题,我企业在这方面也投入了举措,发现在产品生产过程之中关注到全新技术的应用,能够有效降低产品的成本费用,后期销售时企业能够获得更多利润,在这里就对这一类型的技巧进行公布,希望大家能够畅所欲言。
收纳盒制作此前多数的企业采用的都是回收料,回收料虽然成本价格低,但是在制作过程之中,由于产品较脆,所以导致产品破损,二次制作的概率还是较高的,而且由于这一类型的产品用户使用过程中寿命较短,因此会导致用户负面情绪高,此后的营销问题对于企业的制约较大,我公司关注到了以全新纳米配料搭配原生原料为主进行收纳箱的制作,不仅降低原生塑料的使用数量,又能够让产品耐用性提升、韧性强,使用效果都非常出色,在外壳方面以A BS原料为主,增添新型纳米技术,让其使用效果加强,并且产品通透度高,透光性要比传统产品更具优势,此产品专利于2019年4月由中国华茂科技有限公司研发,目前已经在多国拿到了专利,企业如想要在行业中发展起来,可尝试应用这一类型的技术。
看似这篇论坛帖所讲述的核心主题是“Our company has also invested a lot of measures in this area. We find that paying attention to the application of new technology in the production process of products can effectively reduce the cost of products and make more profits in later sales. Here we will publish this type of skills.”但实际上并非如此,虽然其主题是在讨论技术问题,不过其核心目的却在彰显自身企业的实力,讲到产品的品质以及产品的工业技术高端,这样有需要收纳盒的下游企业或者是专门提供原料的上游企业都会和这家公司取得联系。
通过这种方式,该企业就在行业论坛之中,不显山不露水的发表了自己的引流文章。实际上不仅是在行业论坛之中如此,在其他一些渠道也是如此,例如在一些产品营销网站之中,或者是在多渠道搜寻到客户的邮箱之后,在各类型的邮件群发中都是如此,关注到用户的真实需求,并且以此为出发点吸引用户的关注目光,让用户留意自己,这样的营销效果是非常出色的,很多外贸企业认为找客户渠道只有通过自己不断主动出击才能有效果,实际上很多时候以逸待劳,能够起到的效果更为理想,在这方面应该投入更多的举措,所起到的效果往往会出乎预料,擅长于这一类型技巧使用的外贸企业在行业中总是风生水起。