外贸企业用户在对外营销过程之中，所需要关注的问题是很多的，前期阶段有业内的工作人员对于客户询价非常注意，但是在后期获得潜在客户之后，反而关注度降低，这种状态之下对于企业的产品销售会带来负面影响，回复客户询价邮件时，有些工作人员只是按照用户所问到的某一类别产品进行价格回复，虽然能够做到言简意赅，但是这种做法并不得当，由于用户企业没有了解自身想了解的某些问题，很有可能就会和其他销售企业合作，要知道在当下外贸行业中同类型企业的竞争也是异常激烈的。例如：
Mr. Robert:
First of all, I'm very glad that your company has such a high appraisal of the tools and products produced by our company. The price of the punching locator you asked is 97 yuan, the unit price of the woodworking special opener is 84 yuan, the woodworking log, the opener, the unit price is 3.45 yuan, the replaceable fittings are multi-functional, the woodworking drilling set is 35 yuan, the woodworking marker is each. Eighty-four yuan per piece, flying pliers, eleven inches, twenty-five yuan per piece, nine inches of Samsung pliers, eighteen yuan per piece, one handle missing, seventeen yuan, three-pointed drills, six and a half yuan per piece.
If the above quotation is quoted for the US region, and if you are satisfied with the products we produced, you can get additional discounts on purchasing them later. In this sale, because the products ordered by the other side are relatively small, we will be responsible for delivering the products to you free of charge during this shipment. The company's location, this transport is in the form of air transport, all product insurance and related costs are borne by our company, I very much hope to be able to open up more close cooperation with your company in the future, your company's woodworking products sold in Los Angeles area has been widely concerned by the public, is the local top 5 woodworking tool sales. One of the sellers, sales reputation and sales ability, our company are deeply appreciated.
罗伯特先生：
首先非常高兴，贵公司能够对我公司所生产的这批工具产品有如此高的评价，贵方所问及的打孔定位器单价97元，木工专用开孔器单价84元，木工原木开孔器单价3.45元，可换配件多功能木工套钻每套35元，木工划线器每件84元，飞行钳子11寸每件25元，三星钳子9寸每件18元，三尖钻头每件6.5元。
如上报价为美国区域报价，如贵方对我方所生产的这批产品满意，此后购入产品数额高状态下可以获得额外优惠，本次产品销售中，由于对方所订购的产品较少，因此本次运输，我方将免费负责将产品运送到贵公司所在地，本次运输采用空运，所有产品保险以及相关费用皆由我公司承担，非常希望能够在此后和贵公司展开开更为密切的合作，贵公司在洛杉矶地区销售的木工产品受到了大众的广泛关注，是当地排名前5的木工工具销售商之一，销售信誉以及销售能力我公司都深表赞许。
如上案例中，外贸企业用户对于回复客户询价邮件所做的几乎是无可挑剔的，需要注意，其在回复邮件中谈到了“f the above quotation is quoted for the US region, and if you are satisfied with the products we produced, you can get additional discounts if you buy the products later.”
为何该案例中外贸企业工作人员在回复邮件中重点提到了这一项呢?原因就在于告诉对方这是区域报价，避免对方在产品价格比价过程之中，由于不同地域的价格差异认为这家企业所销售的产品价格过高，此外也告诉对方，之后在购入产品时，如果购入的额度大将能够获得更多的折扣优惠，这是能够留住客户，提升客户粘性的关键技巧。
不论任何外贸行业，报价竞争都是非常激烈的，因此在遇到用户询价时，报价过程之中，对于各种类型的问题都应该做好关注，事无巨细都要了解，只有如此在行业竞争里才能够占据优势，例如按上述案例中外贸工作人员还谈到了，“n the sale of this product, due to the relatively small number of products ordered by the other party, we will be responsible for delivering the products to your company's location free of charge in this transportation. This transportation is in the form of air transportation, and all product insurance and related costs will be borne by our company.”这一做法效果还是非常显著的，通过这种模式，能够更快的让对方企业看到这批产品，在产品运输中所有的费用由该公司承担，是否会导致获得收益降低呢?不是这样的，虽然在单次运输中采用空运这种形式费用追加，但相对来说能够让对方了解自身的服务品质，也能够让对方企业更快的看到这批产品，如果产品的品质出色，后期阶段该用户企业能够大量购买产品的可能性是非常高的，毕竟对方企业在美国本土木工工具销售领域中排行靠前，这家企业这种营销模式对于后期相关业务的达成所具有的助力是非常大的，回复对方询价过程之中不仅要彰显自身的能力，也要关注如何才能够提升这一类型用户的粘性，让其成为企业的忠诚客户。
