外贸企业在产品销售过程中想要保持长期利润，就一定要关注好和经销方的业务往来关系,长期持久的良好商贸关系，才能够确保外贸企业长期发展。
When many foreign trade enterprises talk about maintaining customer relationship, they are all cliche. All they mentioned are macro-theories. In fact, such macro-theories are being used by any enterprise. The ultimate actual effect is not necessarily ideal. After all, in dealing with old customers, your enterprise is doing these macro-maintenance measures. Your competitors are doing the same macro maintenance.
很多外贸企业在谈到维护客户关系时皆老生常谈，提到的无不是宏观理论，实际上这样的宏观理论，任何一家企业都在付诸行动，最终的实际效果未必理想，毕竟在和老用户外相关往来中，你的企业在做这些宏观的关系维护，你的竞争对手也同样在做相同的宏观维护。
世界500强企业之一，费森尤斯集团首席执行官助理费尔南曾经在谈到维护老客户关系时提到If you want to retain old customers, you must pay attention to them. Providing detailed service for old customers, this service mode and service concept must be paid attention to by a large foreign-related enterprise.
想要留住老客户就一定要关注到为老客户提供细节服务，这种服务方式和服务理念是一家大型涉外企业必须关注的。细节维护要考虑到方方面面，有部分企业虽然也关注到了细节服务，但其服务本身只是在产品相关价格介绍、新品推出以及终端销售商在产品销售时所关注的地域价格等相关问题，而没有考虑到为老客户提供对其自身提供方便的细节服务。
涉外贸易必然会涉及到提单，一些资深外贸人在寄送提单时往往会分开两份邮送，之所以这样做是担心其中的一份优提单丢失，毕竟在跨国贸易往来过程中所涉及的提单邮寄，其由于涉及路程遥远牵涉空运，陆运，海运等多种不同的运输方式，因此在运输过程中一旦出现任何问题，丢失、哪怕是延期，最终对于业务往来都会造成影响，所以这些资深外贸人才会邮寄两份提单，这就是细节维护，往往这些相关负责人在寄送提单时都会选择三份正本分为两次寄送，目的就在于如果某一份丢失，用户还可以凭借另外的提单正本提货，不会因为某份提单丢失而导致终端销售产品客户无法及时展开后继工作。
In the field of industry, detail maintenance is called the best way to strengthen the emotional relationship between the seller and the supplier of the product. For example, the problem of calculating the item sheet mentioned above, many enterprises lose less than one in ten thousand probability after calculating the item sheet, but this kind of practice is appreciated by customers. This kind of appreciation is based on supplier enterprises. Careful and responsible attitude to appreciate and professional service quality, so that customers have a recognized attitude towards product suppliers, and a sense of transaction security, which can make terminal sellers and product suppliers firmly tied to a battleship, so as to remain invincible in the turbulent economic market.
Detail maintenance marks a foreign-related enterprise's sensitivity to details. The best way to retain old customers is to maintain details. Other modes can learn from this core content, such as emotional marketing, related database establishment and product tracking, which can be integrated into this detail maintenance mode. 。 For example, in the field of paying attention to customer demand trends, we can incorporate details, maintain the problems that many social enterprises will encounter when they focus on customer product sales, let the sellers know the characteristics of new products at the first time after product updating, etc., but they do not pay attention to the products pushed by enterprises in different fields. The differences, the ultimate brand identity of consumers in different regions and other issues, and attention to these issues, can help terminal sellers reduce product sales pressure into detail maintenance, then from the level of detail maintenance to assist terminal sellers to solve problems, and ultimately enhance product sales, product suppliers. The effect achieved by the sellers and consumers in maintaining such details is to increase the sales volume of the products from the suppliers and to take advantage of the competition in the industry market.
行业领域中将细节维护称之为增强产品销售方和产品供应方情感联系的最佳方式，例如上述提单问题，很多企业在提单寄送之后丢失的概率不足万分之一，但这样的做法对于客户而言是欣赏的，这种欣赏基于对供应方企业认真负责态度的欣赏、以及对专业服务品质认可，让客户对产品供应商持满意态度，拥有交易安全感，这能够让终端销售方和产品供应方牢牢的绑在一艘战船上，以此在动荡的经济市场中立于不败之地。
细节维护标志着一家涉外企业对于细节的敏感度，如何留住老客户，最佳方法就在于细节维护，而其他一些模式都可以借鉴这种核心内容，例如情感营销，相关数据库建立以及产品追踪等等举措都可以融入这种细节维护。例如在关注客户需求动向这一领域中就可以融入细节维护，很多涉外企业应对客户需求都将重点放在用户产品销售时所会遇到的问题上，企业产品更新后第一时间让销售方了解新品特点等等，但是却没有关注到不同领域企业主推产品所具有的差异，不同区域消费者最终的品牌认同度等等问题，而关注到这些则能够帮助终端销售商减少产品销售压力，融入细节维护之后则从细节维护这一层面辅助终端销售方解决问题，最终提升产品销售额度，产品供应商、销售方以及消费者都在这样的细节维护中获得了切实利益，达成的效果则是提高产品供应方的产品销售额度，在行业市场竞争之中占据优势。
