这几天欧洲客户失联了?因为他们在过一个很重要的节!那就是复活节,今年的复活节是3月31日。
复活节是一个重要的基督教节日,也是全球性的传统节日之一。通常是在春季,时间在西方历法的3月底至4月中旬之间,日期不固定,取决于满月的时间。复活节是一个庆祝希望和新生命的节日,也是一个象征团聚和爱的节日。
复活节无疑是不可错过的营销契机,来一块看看有什么热卖品类及营销机会吧。内附祝福语+贺卡模板,关注公众号【孚盟软件】,回复“复活节”即可获取。
一、哪些国家过复活节?
二、热销产品
在复活节期间,人们会在家里或教堂里举行庆祝活动。其中最常见的是教堂的复活节彩蛋活动,孩子们会去寻找彩蛋并将它们装饰成各种颜色和图案。此外,人们还会在这个节日里享受美食,如巧克力兔子、复活节蛋糕等等,同时还会赏花、看花车、参加游行等各种活动。
1.糖果
根据数据显示,复活节前6周,就美国糖果交易额超30亿美元。其中有70%的交易直接与复活节相关,可以说复活节的糖果销量丝毫不逊色于万圣节。
2.节日相关装饰品
以复活节为主题的装饰品销量大涨,其中人造树销量和卡片销量增长了很多。另外,以复活节为主题的门花环、以兔子为主题的装饰品以及彩蛋的销量也呈现激增的态势。
3.节日相关服饰
复活节的游行庆贺也是当地必不可少的项目,服饰偏向宗教、卡通人物、复活节兔子以及色彩明艳的类型,以及复活节游行上各种各样的帽子及相关配饰,使得服饰类在复活节期间成为最具创意的爆款商品。
三、复活节注意事项
请特别注意,这是一个基督教节日,不要随便给不了解其宗教信仰的客户盲发祝福。如果要发祝福,不宜群发,要了解下人家的宗教信仰,否则怕会触碰一些忌讳,可以用比较概括的词汇,例如“节日快乐”(Happy holiday)来表达,效果会好一些。如果在这期间有去国外旅游,要事先调查好当地的习俗,做好应对准备。
复活节有哪些禁忌?首先在一些国家可能会限制娱乐活动,比如跳舞是不行的,游戏厅也不能营业,据说是为了表示对节日的尊重。某些地区是不能在街上摆摊,指定区域需保持安静,禁止喧哗。还有的规定更加严格,例如不能搬家、洗车等等,这些事项都要延后处理。体育赛事也要暂停,因为它与节日的歌舞庆典不属于同一范畴。
四、祝福模板
作为外贸销售人员,在复活节前给客户发送一封简短、温馨的邮件,表达感谢和祝福,可以增强客户与公司的联系,同时也可以通过介绍产品和提供优惠来增加销售机会。祝福邮件已经准备好了,注意保存。
Email Template 1:
Subject: Wishing you and your family a Happy Easter
Dear XXX,
Easter is approaching, and I would like to send you and your family my warmest greetings. May you have a happy and blessed Easter filled with hope and new beginnings.
I would like to express my gratitude for your support and cooperation over the years. We truly value your trust and recognition and will continue to provide the best products and services to meet your needs.
Once again, Happy Easter to you and your family!
Best regards,
XXX
Email Template 2:
Subject: Special Easter Offer for Our Valued Customer XXX
Dear XXX,Happy Easter! On this occasion filled with hope and new beginnings, we would like to express our gratitude for your support and cooperation.
To celebrate this special day, we have launched some exclusive offers, including discounts, free gifts, and samples. We believe that these special offers will bring more benefits and positive feedback to your business.
Our sales representative will be in touch with you in the next few days. If you need any assistance or have any questions, please feel free to contact us. We will do our best to meet your needs.
Thank you again for your support, and we wish you and your family a happy and blessed Easter!
Best regards,
XXX
Email Template 3:
Subject: Wishing You and Your Family a Happy Easter from Our Company
Dear XXX,On this Easter filled with hope and new beginnings, I would like to send you and your family my warmest wishes. Thank you for your trust and support of our company. Your satisfaction is our unremitting pursuit.
We have launched some new products and special offers for this special occasion, and we hope you can take a moment to check them out. We will continue to provide the best products and services to meet your needs.
If you have any questions or need assistance, please feel free to contact us. We are looking forward to further cooperation with you.
Wishing you and your family a happy and blessed Easter!
Best regards,
XXX
复活节祝福语
When Easter arrives, let happiness wake up, let happiness not be awakened, let good luck be reborn, let auspicious open your eyes, let you have happiness, happiness, happiness, good luck, good fortune, happy Easter.
复活节到,快让幸福苏醒,让快乐别在沉醒,让好运重生,让吉祥睁开大眼睛,让你拥有幸福不断,快乐常在,好运重重,吉祥围绕,复活节快乐。
When Easter is here, I am happy and open-hearted, and I am worried. I am happy and have no trace of it; happiness has appreciated, but I have no choice but to walk; auspicious cares, my anger has evaporated; peace is blessed, health is long and healthy; friends bless, Everything is fine!
复活节到了,快乐开怀了,忧烦无影了;开心发飙了,惆怅无踪了;幸福升值了,无奈走路了;吉祥挂怀了,晦气蒸发了;平安保佑了,健康长寿了;朋友祝福了,一切顺意了!
The spirit of Easter is all about Hope, Love and New Beginning. Happy Easter!
复活节的精神是所有关于希望和爱和新的开端。复活节快乐!
Only a fish knows the splendor of the sea. Only a Christian knows the glory of God.
只有鱼知道辉煌壮丽的大海。只有一个基督徒都知道神的荣耀。
Jesus conquered death, so that through him, we can conquer life. Happy Easter!
耶稣征服了死亡,所以借他我们可以征服人生。复活节快乐!
I beg you to put your heart in your arm as if stamped with the seal of your faithful love. easter is coming drowned in the thousands of colorful egg and the rabbit jump festival, i wish you a happy!
将你善良的心灵捧于双手,把诚挚的爱印上邮票。在复活节到来之际,让我们尽情沉醉在这千万只美丽的彩蛋与兔子蹦跳的季节里,祝愿你幸福!
The Lord came to earth with a life to give, so each one of us may continue to live. Happy Easter!
耶稣降临,为地球生活可以给他们,所以我们每一个人都可以继续活下去。复活节快乐!
The resurrection of Jesus offers us a message of hope, love, and grace.
耶稣的复活给了我们希望、爱和恩典。
The Lord came to earth with a life to give, so each one of us may continue to live.
上帝带着生命来到世间,所以我们每个人都可以继续生活。
May the love of God always shine in your life, as you become a light for others.
愿神的爱永远闪耀在你的生活中,当你成为一个光,也为别人着想。
Falling in love with the Lord is the greatest romance; searching Him, the greatest adventure; finding HIM, the greatest achievement; and being with HIM, the greatest source of happiness. Happy Easter!
爱上主是历史上最伟大的浪漫;搜索他,最伟大的冒险;找到他,他的最伟大的成就,和他相处,最大的幸福的源泉。复活节快乐!
关注“孚盟软件”,回复“复活节”即可获取祝福语+贺卡模板!