你有没有注意到,在即时通讯和电子邮件的信息越来越短,而且有时变得越来越难读懂?似乎在商务环境和工作中的使用的书面语言充满了缩写,其实也就是所谓的商业缩写(business acronyms)。
即使你是缩略语专家,也总有一个新的缩略语你不太了解,所以下面这个列表值得你收藏。
01
比较流行的缩略语
过去这些都是在年轻人间的使用缩写,但现在它们在商务交流中越来越普遍:
BTW: By The Way
TBH: To Be Honest
NBD: No Big Deal
Def: Definitely
BC: Because
OMY: On My Way
LMK: Let Me Know
BRB: Be Right Back
FYI: For Your Information
IMO: In My Opinion
ICYMI: In Case You Missed It
AKA: Also Known As
ATM: At The Moment
ASAP: As Soon As Possible
TYT: Take Your Time
GTMTA: Great Minds Think Alike
ATEOTD: At The End Of The Day
AYW: As You Want/Wish
IAC: In Any Case
TL;DR: Too Long, Didn’t Read
02
比较官方缩略语
“比较官方”的意思是:也许第一类的缩写词在朋友们的沟通中比较常见,它们正在逐步占领商业领域;然而下面这些缩写词就是诞生于办公室的。它们并不是那么不正规,但在你的电子邮件中使用它们是没毛病的,即使你对收件人不是那么了解也可以使用。
EOM: End Of Message
EOW: End Of Week
EOT: End Of Thread
COB: Close Of Business (Also EOD: End Of Day)
OOO: Out Of Office
RSVP: Please Respond
N/A: Not Applicable
TBD: To Be Decided
AWOL: Absent Without Leave
ETA: Estimated Time Of Arrival
PTO: Paid Time Off
PTE: Part-Time Employee
NWR: Not Work Related
Re: Referring to
03
用于部门的缩略语
CEO: Chief Executive Officer
CFO: Chief Financial Officer
COO: Chief Operating Officer
CTO: Chief Technology Officer
VP: Vice President
HR: Human Resources
HRM: Human Resources Manager
QC: Quality Control
R&D: Research & Development
BD: Business Development
CSR: Corporate Social Responsibility
PR: Public Relations
PA: Personal Assistant
HQ: Headquarters
04
财务缩略语
ACCT: Account
AP: Accounts Payable
AR: Accounts Receivable
BS: Balance Sheet
CPU: Cost Per Unit
CR: Credit
DR: Debit
EPS: Earnings Per Share
FIFO: First In, First Out
ROA: Return On Assets
ROI: Return On Investment
P&L: Profit and Loss
在社会化媒体、营销和销售中经常使用这些缩写词。
B2B; Business to Business
B2C: Business to Consumer
BR: Bounce Rate
CMS: Content Management System
CTA: Call To Action
CTR: Click Through Rate
CR: Conversion Rate
LTV: Lifetime Value
CRM: Customer Relationship Management
ESM: Email Service Provider
KPI: Key Performance Indicator
PPC: Pay Per Click
PV: Page View
RT: Retweet
SEO: Search Engine Optimization
SM: Social Media
SMB: Small to Medium Business
SWOT: Strengths, Weaknesses, Opportunities, Threats
OC: Opportunity Cost
WOMM: Word Of Mouth Marketing
06
技术/科技缩略语
API: Application Program Interface
CSS: Cascading Style Sheet
FTP: File Transport Protocol
HTTP: HyperText Transfer Protocol
HTTPS: HyperText Transfer Protocol Secure
IM: Instant Messaging
IP: Internet Protocol
ISP: Internet Service Provider
OS: Operating System
LAN: Local Area Network
DNS: Domain Name System
XML: Extensible Markup Language
UI: User Interface
UX: User Interface
IT: Information Technology
ASCII: American Standard Code for Information Interchange
ISO: International Standards Organization
VPN: Virtual Private Network
RSS: Rich Site Summary
AI: Artificial Intelligence
把这个单子保存下来,需要的时候可以随时查看。
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