第一封：
简单介绍，优势，引起客户注意
A one-line description of yourself and a few brief points about your business, particularly to get customers' attention.
Hi , We're ePrint, the Book Printing Service in China.
You might be thinking, "I don't need another book printing service." But we're different. Here's how:
-We have 50,000 book printing projects successfully delivered last year.
-Affordable custom book printing in all standard book trim sizes and binding types.
-Reliable and helpful customer service from book printing experts.
-Our highly skilled prepress team ensures your book files are set up correctly—before they go to print.
-Fast turnaround times—we can print your books in as fast as 5 days.
If you're looking for a reliable, affordable book printing service, we're the ones you want. Give us a try today!
Sincerely,
The Book Printing Service Team
第二封：
深挖客户痛点，展示对应服务
Identify the problem with checklist and recommend our services.
Hi ，
This is Johnny again, I hope this email finds you well.
As I previously explained, we are a book manufacturing business with a focus on short-run printing. Here's a brief list of the most common printing issues, based on your field:
Check quantity. When the books arrive from the printer, count the cartons. Weigh one full carton and multiply the number of cartons. Then weigh a pallet. Compare your totals with the weight on the bill of lading.
Check condition. Open random cartons and check for damage. If the books were packed loose in the carton, the top ones will be scuffed.
Check quality. If you find defective books, call your printing service representative at once.
Repairing production errors. Every now and then it happens. Even with both the publisher and the printer doing their best work—something goes wrong.
First, establish who is at fault (and who, therefore, will pay to correct it).
Here are some corrective alternatives.
Rip and tear is the removal of a single page and the “tipping in” of a replacement.
Adhesive stickers will correct a wrong ISBN or barcode.
Rubber stamping. If your book was printed in Hong Kong and you left this notation off the copyright page, you will have problems with the US customs officials.
Grind and rebind is used when you have major errors (one up-side down signature) or have to replace the covers.
Hope this helps and please reach out if you have any further questions or concerns.
Warmest regards,
Johnny
第三封：
Book Printing 常见问题和对策
Customer FAQ
Hi , there!
Johnny again,
Now that you have had a chance to look over our Book Printing services, I hope you have a better understanding of what we can offer you.
I'd like to answer some of the most frequently asked questions we receive from clients like you in order to make your decision-making process easier.
Who owns the rights to my book or other document?
ePrint will print your documents for you, but you will always retain all rights to your document. At ePrint, we will print your books or other documents for you at a very low price, and you control all rights to your document.
What formats do you accept for files?
ePrint highly recommends that you submit your files as PDF files. With PDF files, you can save your files as high resolution files with fonts embedded.
What is the difference between RGB and CMYK color formats?
RGB refers to the primary colors of light — red, green, and blue — and is the standard format used for digital cameras, scanners, video monitors, and television screens. CMYK refers to the primary colors used in printing — cyan, magenta, yellow, and black.
What is a bleed?
When you want colors or graphics to print to the edge of your page, you have to design the page larger than the size of the document.
Do you charge extra for pages with bleeds?
Unlike other printers and publishers who charge 20% or more extra for printing with bleeds, ePrint does not charge extra for pages that bleed. The prices you see on our cost calculators include pages that bleed.
What resolution should be used for graphics and photos?
Graphics and photos should be at least 300 dpi to ensure that they do not look grainy when printed. Just because a photo looks good on your screen, which has 72 dpi resolution, does not mean that it will print well.
To avoid this email endlessly, feel free to email me with more specific questions.
Looking forward to hearing from you soon,
Johnny
第四封：
Book publishing 市场分析和建议
Analysis of the market of book publishing
Hi Steven,
Is book publishing a dying business? You and I will undoubtedly ask the same question.
However, contrary to popular belief, the industry is not at risk of dying – far from it. In fact, the industry has seen growth in the last few years, with book sales increasing in value by 1.4% in 2018 (according to Nielsen BookScan) – small growth, but growth nonetheless.
There are several book publishers in London, such as Penguin, Random House, and Harper Collins. How can you compete with them when you self-publish your book? Here are a few pointers:
-Pick a cheaper printing service: One of the benefits of self-publishing is that you have complete control over your budget.
-Choose the right platform: With so many different platforms available, it can be tough to decide where to sell your book.
-Create a strong marketing plan: A well-executed marketing plan is essential for any book launch.
-Build a strong social media presence: Social media is a powerful marketing tool, and it's crucial for any author who wants to sell their book.
We hope these tips will help you get started on your self-publishing journey!
Best,
第五封：
差异化我们的服务，凸显价值
What sets us apart from other book printing companies?
Hi
there,
In last week's email, we talked about the importance of building relationships with book importers or buyers, and publishers.
Today I want to focus on how to differentiate our service and highlight our value.
You Can Get Any Number of Copies – From One to a Million
On-demand printing allows you to decide precisely how many copies of a book you need printing. This is great for companies that want to get one piece of communication out to their existing employees or clients.
It’s a Cost-Effective Method to Print
We’ve already touched on the fact that you don’t lose money to unnecessary copies. But another cost-preserving effect of custom book printing is that it often gets cheaper the more books you order.
Superior Customization
With digital printing, you can take customization to the next level. Custom book printing allows you to populate each piece you print with individual, granular data.
Faster Results
Custom book printing is fast. Digital printers don’t need to move blocks and covers to different sites within a printing facility. Commercial digital printers are high-speed and constantly improving.
You Don’t Have to Worry About Mailing and Fulfillment
With print-on-demand, custom book printing, storage, and fulfillment are often handled by your printing provider.
They can handle getting the books shipped to the correct address for a smooth customer experience without you having to organize anything else.
Ready to Start Custom Book Printing?ePrint Has You Covered
We’ve been in the business for years, and we’ve got the experience to get your books printed quickly, cheaply, and with whatever customization you need.
Get a quote today.
All the best,
第六封：
跟进，并约定会谈时间
Follow up with the buyer to address any queries or concerns and set up a call.
Hello (Name),
Thank you for your email and interest in our book printing services.
I would be more than happy to answer any questions you might have, and can also provide a custom quote based on your specific needs.
Would it be possible to schedule a call so that we can further discuss your requirements? I look forward to hearing from you soon.
Best regards,
以上，
甑子丹
