事实上，80%的美国人会在感恩节前就已经开始了节日购物，尤其是那些容易在网上购买的消费者。
这意味着现在是时候开始制作节日电子邮件营销信息了。事实上，电子邮件信息打开率早在10月就开始飙升。
为了给你提供一些灵感，这里有75个来自B2C和B2B的电子邮件营销主题行，非常适合你的节日邮件营销活动。
01
75个真实的邮件营销subject lines
下面这些例子都是来自于真实的公司和真实的邮件营销活动，下面例子中黑体字部分是具体的公司名字（就是采用了相应主题行的公司）
Rip Curl: 5 reasons you need a SearchGPS this Xmas
Freshbooks: Deliver Some Cheer this Holiday Season
Food & Wine: 27 Recipes for a Holiday Cocktail Bash
Joss & Main: Jingle Belles: Gifts for her, best-selling bedding & more on sale today
Dot & Bo: Ring In The New Year – Plus: 12 Days of Christmas Gifting Starts Now
Kate Spade: Last day! 30% off everything with our Cyber Monday sale
Emergency Essentials: Black Friday Sale! Check Back Tomorrow To View the Deals!
Steve Madden: Cyber Tuesday – 50% Off Clearance!
Sports Authority: Hurry, Only Hours Left for Cyber Monday Savings!
BevMo!: $20 Coupon! Save Big on Cyber Monday.
Seafolly: All she wants for Christmas is S E A F O L L Y
Birchbox: Free Boxes. Ohh Yeah.
Skechers: Get BLACK FRIDAY savings all weekend at
Steve Madden: If You Open One Email This Black Friday…
Finish Line: Black Friday Doorbusters END TODAY. Snag ’em before it slams shut.
San Diego Chargers: Share the Joy, Bring a Toy To The Chargers Game
J. Crew: It’s OK to have seconds (or thirds) of this sale
Provisions by Food52: Gifting Made Easy: Free Shipping + Discounted Gift Cards + Our Best Picks
Finish Line: Black Friday Doorbusters start now. Put down the drumstick.
Vacationist: Gobble Up These Deals!
Orbitz: Good gravy! 20% off
Food & Wine: 15 Thanksgiving Drinks to Start on While Cooking
Nordstrom: Black Friday Is Here Early
Oribe: 10 Holiday Tips for Your Salon
Lyft: You guys are amazing, you know that?
Instacart: This week’s forecast? Stress-free holiday grocery shopping!
Southwest: Snow Fare Like A Low Fare!
De Beers: There’s still time…
One Kings Lane: Post-Christmas grab bag: pick a present for yourself
Anthropologie: Thanksgiving hosting, toasting & roasting must-haves
Rapha: Last express shipping days for Rapha Gifts
Monoprice: 10% OFF Site-Wide + Shop Our Holiday Gift Guide!
Shutterfly: Just 3 days: get 50% off + NEW Disney Frozen Stockings
Capsule: Christmas Deadline: TODAY – Best stocking stuffer ever!
Travel Channel: Travel’s Best Holiday Attractions 2014/
Musician’s Friend: Perfect last-minute gift–a gift certificate
Papa Murphy’s: Don’t Get Your Tinsel in a Tangle…Let Us Help with Dinner!
Groupon: Groupon’s Most Wanted This Holiday Season
JetBlue: Up to 50% bonus – ’tis better to give AND receive!
KSL Deals: Save 10% with Promo Code: Christmas10
Utah Valley Massage Therapy: Last Minute Stocking Stuffer Ideas
Bass Pro Shops: Final Hours! Stretch your payments for 6 months
KSL Deals: 14 Awesome Gift Ideas
Guitar Center: 12 Deals of Christmas—Updated Daily
Cabela’s: You’ve made your list…
Musician’s Friend: St. Nick’s here with two ways to save
Target: Pssst! Get the scoop on Black Friday
De Beers: Find the Perfect Gift
Bass Pro Shops: Save up to 25% on Santa’s Toy Shop!
Monoprice: Holiday Gift Guide – Headphones & Earphones Starting Under $10
Homestead Resort: Home for the Holidays at Homestead Resort
Moovly: Create your own Season’s Greetings video in 10 steps
Guitar Center: Alert: Cyber Monday Has Been Extended
Doug Smith Subaru: Share the Love with your Community
Rapha: Cold weather riding essentials
Waves Audio: Waves’ Black Friday Sale Starts Now – Get a Free New Plugin
ProAudioStar: ProAudioStar Will Beat ANY Black Friday Price PLUS Give You 15% Off Your Next Purchase
Mystery Tackle Box: Merry Christmas From Karl VonDibble (And Mystery Tackle Box)
Bonus: & Other Stories: Heading home for the Holidays?
Bonus: Trouva: Girl Power Gifts ✊
Bonus: Madewell: New arrivals + gift guide = 😍
Bonus: Girls’ Night In: Issue #94: Thanksgiving pies, couch life, and cozy sweaters. 🥧
Bonus: Dr. Axe: Click Quick. Last chance for a FREE $26 gift
Team Tony Robbins: Your last chance to save in time for the holidays.
Dale Carnegie Training: Be Bold This Holiday Season with Powerful Conversations
3 Key Elements: Stressed Out by the Holidays? Body Language Tools to the Rescue!
Pinterest Partner Team: This week: Create holiday boards and plan Pinteresty events
SF-Marin Food Bank: Today is #GivingTuesday
California Academy of Sciences: Unique Holiday Gifts for Everyone on Your List!
The Leukemia & Lymphoma Society: #GivingTuesday is today!
Friends of the Sea Otter: Adorable Sea Otter Gifts Available on Giving Tuesday
Monterey Bay Aquarium: Today is #GivingTuesday: Donate now and become part of a new tradition.
The Marine Mammal Center: A Special Gift to Thank You for All You Do
Just Give: Gifts that do good…and feel good
Susan G. Komen: Holiday gift deadline is tomorrow
虽然这些节日的邮件主题行会给你灵感，但你也许也希望在你的主题行中加入更多创造力。以下是一些提示，可以帮助你创建一个优秀的节日邮件主题行。
关于节日邮件主题行的一些建议
1. 使用能提高转化率的词语和高级假日词汇
当涉及到为电子邮件营销信息创建有趣的主题行时，有一些特定的数据支持的词可以提高转化率。以下是一些在主题行中使用的高级词汇，可以提高你的转化率：
Sale
Off
Now
Thank you
You
New
Exclusive
Discover
Be the first
Instantly
你会注意到，每一个词都能唤起人们的链接感、说服力、紧迫感，和兴趣，所有这些都是帮助你进行假日销售的必要条件。
你还应该考虑在主题行中使用表情符号，表情符号可以对节日主题行进行良好补充，可以帮助你的邮件在收件箱中脱颖而出。
2. 用节日词语引起人们的兴趣
你不仅要使用经过验证的数据驱动的词语来进行转换，而且还要使用一些顶级的节日词语来提醒订阅者，你提供的是只有在假期才有的特别优惠。当你阅读上面所有有趣的节日主题词时，你会发现有几个词一直很突出，包括以下几个。
Holiday
Christmas
Black Friday
Thanksgiving
Gift/Give
Shopping
Last Chance/Minute
Special
Deals
Save
当你可以的时候，将这些顶级转换词和顶级假日邮件营销词同时运用到你的主题行中，你就会享受到写出优秀的假日营销邮件文案所带来的好处。
3. 在主题行中宣传您的报价
另一个好的节日邮件文案的共同主题是在主题行中说明优惠，比如在主题行简单地写”offering free ground shipping”可以强化了这一优惠。
4. 提供解决方案
在主题行中提供优惠和促销活动不仅很重要，解决客户的节日购物问题也很重要。例如，有些人可能不知道在配偶的长袜里放什么，圣诞晚餐吃什么，或者如何找到完美的礼物。为这些类型的问题提供解决方案以及促销活动可以带来令人满意和意想不到的转化。
03
总结
当你为假期的邮件营销做准备时，请记住，从感恩节到圣诞节只有29天。其实你没有太多的时间来准备你的假日邮件营销活动，也没有太多的时间将你的信息发送给你的订阅者。
希望这75个想法和技巧能帮助你写出主题行，并且可以转化为收入的增长和一个非常快乐的假期。
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