想要受大家欢迎吗？想要别人对你更感兴趣吗？看看这篇文章能不能教你一些小诀窍！
why should people remember you? 凭什么让别人记住你？
what makes you stand out in a crowd? 如何让自己在人群中脱颖而出？
what makes you different from other people in your field? 在你的领域内怎么让自己与众不同？
how can others relate to you? 别人怎样才能和你聊起来？
if you can’t answer those questions, perhaps it’s time to think about how you brand yourself. branding is the process of attributing a characteristic, quality, or image to something in order to associate an item with those qualities. for instance, think of disney, and you think wholesome, family entertainment, right? it’s what the company is known for. this is not an accident, but rather, by design. 如果你未能回答上述问题，介下来你就有必要考虑下怎么给自己品牌了。品牌就是将一种个性、品质或者形象依附到某种事物，从而使一种东西与这些特质起来。拿迪斯尼来说，你会想到完美、家庭娱乐，对不对？这就是迪斯尼之所以出名的原因。这决不是偶然，这是设计！
branding isn’t just for companies like nike, mcdonald’s, and disney anymore, though. today’s entrepreneur realizes that if you want to stand out, you need to brand yourself. branding is what separates gary vaynerchuk, seth godin, and dooce from people you’ve never heard of. 品牌决不仅仅是类似耐克、麦当劳或迪斯尼要的。当代的企业人意识到如果你想杰出，你必须给自己品牌。品牌就是你如何把gary vaynerchuk, seth godin, 和 dooce从从未听说的人中区分来的东西。
they wear their passions on their sleeves, they invite you into a part of their lives, and most importantly, people can relate to them. if people like you, they are a lot more likely to buy from you, rather than someone they don’t know. 他们时刻跃跃欲试，他们让你参与到他们的生活中，最重要的是人们可以与他打交道。如果你赢得了人们的喜爱，那么他们往往就会你的帐，而不会光顾那些他们从来没听说过的人。
so, what should your brand be? 那么，你将会怎样的品牌？
focus on what makes you unique and on what makes you different (or more awesome) than others in your business or niche. below are some tips on how to develop your brand. 多关注于那些在你的生意或者职位上使你比其他人特殊并且可以让你与众不同（或更让人敬畏）的东西。下面介绍你几点发你品牌的方法。
be you. don’t be a phoney. people’s phoney detectors are more finely-tuned than ever. be you, or a slightly exaggerated version of you. no, everyone won’t like you. and yeah, you might he to deal with some haters. but that’s life. and chances are, if you’re authentic, you will find an audience who appreciates you. 你自己。不要虚伪。人们对虚伪的警觉性已经比以往任何时候都敏感。你自己，甚至可以稍微夸张点的自己。不然，人们可能就不太会喜欢你。当然了，你有时需要对付一些讨厌你的家伙。可那恰恰就是生活。但是你一旦是个诚实的人，你一定会发现欣赏你的听众。
find your passion. what interests you? maybe it’s comic books, maybe it’s recipes, or maybe it’s alcohol. businessman gary vaynerchuk used his knowledge of wine to create the successful wine library tv, a daily video blog show about wine. he became the wine guy. he is now a best-selling author, appears on tv shows, has a satellite radio show, and is considered one of the leading experts on social media. 寻找自己的激情。你对什么感兴趣？可能就是一本笑话书，或者仅仅是一本菜谱，又或者是白酒。商人gary vaynerchuk用他在酒方面的知识创造了成功的酒水电视图书馆，一个展示酒水的每日视频博客。他成了酒水达人。还是一位最叫的作家，时常出现在电视节目里，自己拥有一个卫星广播台，并被认为是社会媒体的领先专业人士之一。
what is your area of expertise? chances are there’s an audience for your passions. the more unique and focused your niche, the better, it means less people are competing for your audience. 你的专长是什么？很有可能有人会倾听你激情。你越专一并倾心与你的职业越好，那意味着会有更少的人来和你争夺观众。
tell stories. people connect better when you use stories. if your passion is art, write stories about the piece you’re talking about. tell a story about the artist. nearly any topic can be made interesting through good storytelling. ira glass of the radio and tv show, this american life is an excellent example of how powerful storytelling can turn the mundane into the sublime. 讲故事。人与人之间可以通过故事更好的交流。如果你钟情于美术，把你谈论的话题写成故事。讲个关于艺术家的故事。通过一个好的故事讲述方法，几乎任何话题都可以很有趣。ira glass的电台和电视节目中的美国生活方式，就表现出了讲述故事在将世俗变成崇高的强大作用。
become an expert in your field. provide useful (or entertaining) information on your niche. when someone thinks about your niche, you want to be the go-to guy or gal. put yourself out there for interviews, and interview the movers and shakers in your niche (or the interesting people if there’s not much moving or shaking going on). soon, you will be[收起]
