客户压价的回复...
You may know that there is no lowest price in
China, only the lower and lower prices.
Based on our quality, our profit is very low. If we cut 0.70 USD/CTN, we cannot
keep reasonable profit then order will be rejected by our financial dept.
Because it's no meaning of accepting this order, it only makes our workers
tired and occupy capital.
If we force ourselves to accept this order, we may have to bring down the
quality to average our cost.
So please kindly evaluate our price again. If it's really hard to work, we hope
we can work with you for next order. Appreciate for your support.
你告诉他, If
we force ourselves to accept this order, we may have to bring down the quality
to average our cost. 他就害怕了。因为宁愿买贵一些,质量也不能差。否则买过去以后,客户会陷入无休止的客户投诉,经济和声誉都受损。
你还可以告诉他:“低价格永远意味着高风险”,尤其是在采购量比较大的时候,太低的价格往往会伴随着潜在的高风险。可能是品质,可能是数量,信誉等。
Low prices always accompany with high risk, maybe quality, quantity or
reputation. We cannot bring down our quality to get advantage on prices. We
hope our parters grow with us in a health way.
大多数客户都会认可这一点。买的永远没有卖的精,一味图便宜的客户,总会吃亏的。中国的供应商那么多,参差不齐,客户做贸易那么多年,可能会有吃过亏的经历。
很多时候重大的损失都来自于原则问题没有坚持,你这么说客户有可能会有感触。
另外也要注意安抚,虽然他可能价格上多付出一点,但是可以看看能得到什么:
良好的质量保障,XX 和
XX 认证。
避免客户的质量投诉,节省你的精力和时间 no complains no arguments
建立起口碑和良好的形象,并促进销售量
当地市场优质客户更多的合作机会
另外,如果那个外贸公司价格只是价格便宜2-3%,你放心,客户是不会轻易更换供应商的,只会来压你的价格。[收起]
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