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2015-10-08 09:54:30
问答

欧洲外贸贸易的经验

1、欧洲人懒。因此不要指望在什么阿里巴巴,或什么b2b网站的注册,发布信息。 那种东西只有欧洲的一些太过于精明和太了解中国的中间商才用。因为他们知道。凡是用这个的价格会压的超低。只是勉强维持成本而已。 而这种中间商只占客户的千分之一或万分之一。而且没利润。我现在一般都拒绝和这些家伙打交道。 2、找客户关键是找,而不是等。b2b就是等。因此没用。 3、诀窍,上各国搜索引擎,上compass,用alex,用google或yahoo的目录,用dmoz或别的。 4、如果具体点,把你产品(贸易公司)或需要你产品的产品(最终客户)翻译成各国语言,用各国本地搜索引擎,如果嫌麻烦。就用google。google有各国的分支。如google.de,google.fr等等,可以调一下google设置的喜欢语言设置。调成当地语言。找当地的公司或行业网站。然后就找他们邮箱发吧。当然找邮箱诀窍很多很多。这个你自己摸索吧。懒得说那么多。我发现google真的是一个取之不尽的宝库啊,比b2b好了1万倍乃至1亿倍。当然你要会诀窍。报关员教材 5、另个建议。一般来说。贸易公司对开拓新供应商很感兴趣。因此如果你刚去新公司,如果1个月不拿单就走人。那就先放中心在贸易公司上吧。贸易公司先解决拿单的燃眉之急,最终客户才有钱途。 6、总之,我的经验是预先定好的大战略+勤奋和努力的发邮件(当然邮件内容要很商业化——简洁,明了)+灵活多边的找目标公司邮箱的办法=很多很多的钱。 我已经这样子搜索有1年左右时间,总结的大概原则如下1、耐心和勤奋我在这个新公司已经有1个月,绝对很勤奋,我每天发的邮件有100-400封,而且每周必有1次follow和resent.到了第三周的第1天开始有回复和讯价,从第三周的每天2-5个回复到现在的5-10个回复和讯价。综合以前的经验,大部分有兴趣的客户在你发出去的前4,5天内给你回复的可能性不大,以前我曾经有过在我发出去后5个月才发讯价的客户。而且要注意每周follow一次,10次为标准上限。 这样如果是你的潜在客户的话一般有8%左右的联系比例2、邮件内容。 好的邮件主题很重要,不要单写上supply***或***产品。这样明显是垃圾邮件。 标准是要让他们对你的意思很明白但又不是垃圾邮件举个例子——wewanttobeyour***supplier,maybewewillbeyour***supplier,hope-*******这样既很客气不会让人讨厌,又表明了你的意思。 只是例子,具体自己揣摩去。 内容很商业化,2个原则——简洁和明了国外不同国内,生意就是生意,要那么多客气话干啥,纯粹是浪费他们的时间,令他们厌倦。 7、其他在你开始一段时间后,随着你的经验的增加,你将会单纯从这个公司的网站就会知道这个公司的类型,规模,及和你们合作的潜力有多大等等,然后你搜索的目标会更加精确。达成联系乃至交易的比例会增加。 你开始搜索时其实由于经验的不足,很容易会产生误差对你找到的目标。这个会逐渐的改正随着你的经验的积累。 8、在刚开始,由于没有客户,你肯定会很着急,因此先把目标定为中间商,他们会很容易向你定样品的,然后你有单了,自然也不着急了,就可以把目标投向最终客户了。当然,有些好的中间商也不要丢,还有,一些欧洲的公司为了运作成本考虑,干脆就没有采购部,把他们的采购部已经分包给贸易公司了。这些一般都是些高技术电子公司5、一些确实太有吸引力的客户而发邮件确实效果打不到的,就可以打电话了。 9、关于搜索的方法问题,这个实在是琐碎,而且这个纯粹就是依靠你的脑袋的灵活程度。这个不知道如何教授,我觉得每个人都可以在实际运用中多多想想。而且那么多的搜索途径,实在是不愁潜在客户邮件资源的。[收起]
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啦啦
啦啦
2015-09-30 11:27:23
问答

回复率高的几个开发信模板

外贸开发信模板模板一: Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,call me,let's talk details. Best regards! Leon 外贸开发信模板模板二: Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三: Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards, Your name ( position) company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.) 外贸开发信模板模板四: Hey guy, XYZ trading here, exporting LANTERNS with good quality and low price in US. Call me, let's talk details. Rgds, Rick Cell phone: *** (这是一个巴西的贸易公司写给陌生的美国公司的开发信) 外贸开发信模板模板五: Dear Mr. Mukund Kamath, Glad to get your contact info from Indiamart! We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company! E-catalog will be provided if needed. Email me or just call me directly. Thank you! Best regards, Mandy ******Co., Ltd. Add: *** Tel: *** Fax: *** Mail: *** Web: *** 外贸开发信模板模板六: To: Purchase Manager Re: Supplier of Deep Groove ball bearing April 29, 2010 Dear Sirs, It is glad to write to you with keen hope to open a business relationship with you. I obtained your company name and email address from the Internet. Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities. For more information, we would like to let you know our company web site as below. Hope to hear good news from you. Sincerely Yours, Sky Export Manager Ningbo Co., Ltd. TEL: FAX: Email: Website 老外更在意的,并不是你工厂的ISO9001之类的东西,这些都是虚的。如果你是一个不错的工厂,被哪些大客人验过厂,比ISO重要100倍! 如果你通过BSCI验厂,或者Disney验厂,或者Wal-mart验厂,那就把这句写上去! 如:We already passed the factory audit from BSCI, with the scores ***(BSCI验厂是有分数的,而且德国Lidl指定BSCI验的,如果你分数还不错,说明你的产品已经能进德国主流市场了。相比之下,BV和SGS之类的就稍微弱一点点。) 又如:We're the supplier of Wal-mart, and already passed the FE from them. 外贸开发信模板模板七: Hi, purchasing manager. Good day! We are XXXX supplier,and we have researched & designed some new product. If you are interested in, I 'll send you our catalogue. Thanks for your valuable time. Regards. Yours, -------------------------------------------------------------------------------- XXX(Ms) compnay name Website:www ADD:XXXXXX TEL:+86 XXXXX FAX:+86 XXXXX 外贸开发信模板模板八:Hi Kelvin, Glad to hear that you're on the market for flashlight and other promotional items. This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate[收起]
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