一：发信后客户没回音，催！！！！ Dear ***, Sorry to trouble you again! Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd. Thank you in advance! Best regards, Cindy 先写得委婉一点，把你上次写给他的邮件放在下面。如果他还是没回复，那就再重新发一遍，上面加上大写的红色的或者粗体的 二：展会上遇到的客户发信 Hi Alex, How are you doing? Glad to get your name card from HK fair. This is Sandy from ***. We specialized in parking sensor system, and all our products with CE/FCC/FCCID approved! Regarding the FUN MINI DVR your selected on the fair, pls find the details with best offer in attachment. Hope to get good news from you! Thanks. Best regards, Sandy Sandy，我要说一点，你的情况和其他朋友又不一样了。你在展会上拿到过客人的名片，而且客人曾经对某一款产品感兴趣，那简直是一个相当好的机会！只要你把握住了，成交可能性是很大的！这种情况下，你特别要标注出他在展会上选的东西，而且主动详细资料和报价，这一点至关重要！ 三：寄样品运费让对方出（到付）的委婉邮件 Hi ***, Thank you so much for your kind reply! Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, , etc. Each one is ok. I'll inform you the tracking number after parcel picked! Please contact me if further questions. Thank you! Kind regards, 四：客户嫌价格高时，你的回复 政策：让他知道你的价格没有报高，不是人家一说便宜点，你嗖的给人家少了一半价格，而是改变产品规格，比如包装由好的改次的，长度改短点，重量要少点，或者功率低点。 Dear Kelvin, Thank you so much for your kind mail! Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you pls accept to do a little change? The price will be reduced 3%. That is, EUR2.13/pc. Pls don't worry about the quality. Price is important, but quality counts for much more! Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89mm instead! And then, the total cost will be reduced 3% because of the material sed! All the luminosity and the body look the same! I think it's workable for both of us. Any comments? Best regards, 五：发了 Hi ***, Sorry to trouble you again! Regarding the PI dated on ***, could you pls sign and confirm by return asap? Because we need plenty of time for arranging mass production! It's a long time since I he got your reply last time. How is everything going on? If anything changed, pls keep me posted! Thanks and best regards, 六：寄了样品，并且感觉客户应该是满意的，但是他没有回音，这里你发这个不错 Dear ***, Sorry to trouble you again! Regarding the project we discussed last time, could you pls confirm by return today? Because we need plenty of time for mass production. P/I will be sent to you asap after your confirmation. If anything changed, pls keep me posted! Thank you! Best regards, 七 Dear sir, Pls find the re-checking the price as follows: 1) Super grade, USD***, give you a special discount of 2% 2) A grade, USD***, similar as super grade, but price much more competitive. Hope we can deal. Thank you! Rgds,[收起]

一封好的发信就跟一块结实的敲门砖一样，能够轻易打客户的心门。但对于许多新手来说，如何写好一封符合客人心意的发信并不是件容易的事。今天就汇总了新人发信常犯的几个错误，希望对各位能有所启示帮助。 1、思考不够。发信最基本的要解决三个问题：客户为何要跟我合作，客户为何要相信我，接下来想让客户怎么。这个结构，基本所有新手都没有深入去思考。可以说，如果你这三个问题想透彻了，讲明白了，就是一封好的发信。如果你没想透彻，神也帮不了你啊。 2、自我中心。有的人来请我修改发信，竟然用命令的语气。这种态度如何能好销呢？销的是什么？大家都知道的是你自己，的是服务。客户从你这期望得到的不仅是合格的产品，还要有值得信赖的服务。你在发信中有让客户感受到么？“You attitude”和“Benefits”的概念，我在发信的技巧里总结得很清楚。可有的销心浮气躁，看了之后，写的发信依然故我。学以致用，否则你浪费时间干嘛呢？ 3，大而空。大家说得最多的we he good quality & competitive price. 每个人都会这么说，太普通了。现在注意力稀缺的年代，你得独特，才能赢得注意力。 要独特，你就得具体。不具体，你也赢不了信任。 说good quality,好在什么地方，是因为采用什么优质材料，还是采用什么先进工艺，还是采用德国进口的先进设备，还是ISO9001认证通过，还是产品通过xx认证，工厂通过xx审核，是xx大公司的优秀商……不就更有说服力了吗？ Our good quality is built on superior material xx, imported from Germany……We adopt XXX production technology……Germany-imported machines are used to make sure superior quality……We passed ISO9001 since 2010…… Our product has CE certificate by SGS. We he passed XXX factory audit which is very strict. We he TQM (Total Quality Management) system to control quality. Our customers include xxx,xxx 4、思维缺少创造性和弹性。注意力稀缺的年代，你如何抓取注意力？需要点不同寻常的东西，不要老去套那些套话，说点别人没说过的。比如我们说价格便宜，你可以有很多种其他说法，更能打动客户，但大家都选择we he very competitive price这一种说法。 You can lower your purchase cost…….//We can help you to lower yourpurchase cost……You can beat your competitors…….//We can help you to beat yourcompetitors……You can occupy more market share by turning to ery competitiveproducing supplier……. With continuous innovation on production technology, we he corecompetence on production cost……. We he a new production process which can help us to lower our cost for……. We he a new production process which can se cost……. 5、结尾太普通，基本都是如果你感兴趣，就我吧。你可以说： When you he next purchase needs, you are very welcome to send yourenquiry to me, I will surely give you the best price. Please send your enquiry, I will surely give you best price. Please tell me what specifications you current sell. Do you he any enquiries now on this product category? To help you to evaluate our quality, may I invite you to visit ourfactory? Will you visit the coming Canton Fair, may I invite you to our booth? When will you come to China again, may I invite you to see our factory? We he many new designs, may I send them to you for your reference? I see that you sell a lot of XXX products, which one sells best for you?[收起]